Promotional gifts are a great way to attract new customers, show appreciation for loyal customers, and increase brand awareness. People have come to expect to receive gifts at trade shows, exposition, grand openings, and special events. Promotional offerings are cost-effective, easy to order, and have a wide variety of options. Due to the amount of competition, the frequency of trade shows, and the need to keep the business name in the forefront, it can be difficult to come up with new Marketing ideas and gifts to provide. There are only so many magnets, bottle openers, and key rings a customer can use. Old standby gifts are lacking in originality and impact. At some point a token gift will fail to provide a return on the investment.
Experienced companies that specialize in custom printing and promotional gifts strive to offer the newest products available. One such example is fidget spinners. These colorful and versatile gadgets are the latest craze of the year. Handing these out with the business name or logo printed on them will grab attention. They will get constant use, be seen everywhere from the bus stop to the board room, and remind users of the business. Cost-effectiveness, relevance, and wide spread usage are the main reasons for selecting a promotional gift, and the spinner satisfies all three. Materials range from plastic to a variety of metals, with a combination of elements added for style. There are some that light up, glow in the dark, and sparkle. The basic design has two or three prongs, but others have up to six prongs, are molded in a blade shape, or look more like a square. There is also a fidget cube that can be printed with the logo.
Another idea is to select a gift that people will not expect the business to present. Catch customers off guard to capture their attention. The logo on an item not associated with the business will translate into people taking a second look at the promotional gift. The book store that has the logo printed on pot holders will have users taking notice. The beer company that provides tote bags will stick in the minds of those who see the logo on the subway or in the mall. Be creative to give the business an edge over the companies that rely on the same gift strategy for every event.